Are You Interested has been in the online dating game sincepredominantly focused on the Facebook platform as a way to connect people through the internet. The company has been relatively quiet in the past year, but is now speaking up after launching a new feature in the past few weeks that connects you with friends of friends. Other online dating startups have added similar features — Coffee Meets Bagel in particular comes to mind — but AYI is the first company with any true scale to implement the feature. There are over 20 million Facebook profiles connected to AYI and site million active users per month, making it one of the largest and most relevant dating sites in admittedly, a sea of matchmaking wannabees.
And since they implemented their friends of friends feature in March, AYI boasts number over 2 million connections have been made through the new feature. Over 72, users have been directly messaging their friends to ask about a potential date. Still, 2 million is a pretty big number.
AYI is simply capitalizing on a trend that been permeating through dating sites as of late. Like clockwork, every day at noon Coffee Meets Bagel introduces you to one of your mutual friends. When AYI polled its users last year, the results displayed widespread dissatisfaction. A majority of users said people lied on their profiles.
People were less liable to lie on their profiles when they were connected to potential mates through their friends.
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Expect to see a friends of friends feature making its way to your own personal dating network very, very soon. TechCrunch's AI phone cover the latest news in the fast-moving field. Every Monday, gets you dating in syracuse to speed on the latest advances in aerospace. Startups are the core of TechCrunch, so get our click coverage delivered weekly.
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