This week is a big one for boxer Cherneka Johnson, aka Sugar Neekz. The year-old IBF super-bantamweight world champion is putting her title, and record, on the line. The title fight isn't the only learn more here of business on her busy schedule this week.

Prior to stepping in the ring, the Australian had some headlines and announcements to make. And she accomplished both on Friday. Sugar Neekz first order of business was onlyfans announce that she's taken a page out of another Australian IBF champ's playbook and become the latest boxer to partner with OnlyFans.

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Bridges is no stranger to making headlines and announcements with her weigh-ins. As Sugar Neekz, her initial announcement came in the form cherneka a short video that she shared onlyfans social media. Also making an appearance in the clip is Bridges' pal, and influencer boxerElle Brooke. Why was she there?

Because the two are planning to collaborate for some OnlyFans content - another page out of Bridges' playbook.

Boxer Cherneka Johnson promotes her Onlyfans account during weigh

Following the announcement of her new partnership johnson social media, the IBF super-bantamweight champ wore a body paint top to her weigh-in. Her welcoming johnson included an offer to collaborate on content. I know that fight week is good time to make these kinds of announcements with all of the eyeballs on the fight and the weigh-ins. But it has to add a ton of pressure cherneka the boxer making the noise. You can't be all over social media promoting OnlyFans, show up to the weigh-ins in body paint, then lose the fight.

Creating all of that buzz makes it a must win fight for Sugar Neekz.

Good luck to the champ. Let's hope she gets put on a fight card with Ebanie Bridges in the near future and they turn the weigh-ins into a competition where they try to outdo each other's outfits.