Gen Zers love a voice note. And one dating app CEO is jumping on the trend.
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It puts the success of your dating life in the hands of your friends or family, who create your app for you. The company also dating voice notes, where friends or family leave an audio message about why their chosen bachelor or bachelorette is worthy of a chance. Focus groups with Zoomer users of Wingman suggest this is a hit, Wilson said, partly because they are turning away from some of the more traditional dating apps.
Many Gen Zers have been on social media since they were tweens, and by the time they reached dating age, they were jaded.
Many people believe dating apps aren't fun anymore. Generally, the apps have lost touch with younger users, who app some of their marketing ploys are cringe-worthy. The great "Bumble fumble" offor example, where the company put up billboards that seemed to poke fun at celibacy, was considered a massive misstep many young users have yet to forgive. Some say older wingman miss the point of what made them fun in the first place — going after profits rather than real connections.
Now, dating is baseline unfun, and if you can get a few nice dates out of it, that's actually the byproduct. Some Zoomers are switching things up and meeting virtually for first dates to save time and money or wading into the dating world sober.
Better dates landed by friends
The trend seems to be leaving apps struggling. The company also announced layoffs in July. However, Wilson said meeting with other industry "bigwigs" before Wingman's launch in was a bit disheartening because they told her wingman concept of friends setting up dates would never work. And I was just like, 'Well, you must just have horrible friends. Having somebody else answer questions about your life leans into the authenticity Gen Z craves because it gives a better snapshot of who you are as a whole, "rather than this very polite, curated voice, which doesn't actually tell you very much about the person," Wilson said.
Wilson said that someone's dating group tells you a lot about who they are as a person, and she wanted to tap into that.
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Having a matching sense of online dating sites in nigeria is also vital in a relationship, and that doesn't always come across in a traditional profile. He's 5' 10" with a Cuban heel. Of course, the quality of your reviews depends on the quality of your friends.
Some may be tempted to lie or exaggerate to land their friend a date, or others may take jokes too far, leading their buddy to attract the wrong type of person. Overall, Wilson thinks having a "wingman" encourages better dating etiquette because someone is watching.
Social media is full of young people who complain about their dates being a waste of time because the other person dating how they imagined or they didn't show up at all. Some report their dates becoming abusive if things don't dating their way. There's also something charming about getting a glowing review from your grandmother, as one college student recently did.
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Gen Zers don't think dating apps are fun anymore, but this CEO thinks she's cracked the code
Gen Zers are bored of traditional dating apps, thinking they're no fun anymore. A app recommending you adds accountability but also reveals more about your life as a whole. Read preview. Thanks for signing up! Wingman to newsletter preferences.
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